The only music search and testing platform that speaks the language of brands
5 years in development, OnBrand leverages world leading music psychology, over 500,000 music consumer studies, the power of the world’s leading AI music analysis and over 300+ custom algorithms to measure the emotional match of any brand or set of attributes to any music.
Watch: what is OnBrand?
Brands & Agencies
DEFINE
Precisely benchmark your brand personality against over 300+ emotional attributes in under 5 minutes
SEARCH
Search leading music catalogues using your self-defined brand personality and/or over 300+ campaign attributes
SHARE
Build and share playlists with detailed data and analysis with your team/clients
ARCHETYPE
Map results to archetype frameworks such as NeedScope and DECODE
TEST
Upload and test new music against your brand and/or 300+ attributes in under 2 minutes
LICENSE
License music directly from rights owners for use in campaigns
PRESENT
Download data, music and graphs for presentations
Publishers and catalogue owners
INDEX
Offer your catalogue directly to brands and agencies via the OnBrand platform at no cost
CUSTOM
Create brand specific searchable libraries for clients
WHITE LABEL
White label OnBrand and allow clients to search your catalogue with their self defined brand personality and campaign attributes
"Increase the emotional impact of your campaigns by up to 16% with the right music choices."
How it works
From over 500,000 proprietary consumer studies, SoundOut* has mapped the emotional DNA of music to understand how over 300+ separate emotional attributes interrelate. This unique framework is used to precisely plot the personality of any music track and enables you to:
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Measure the emotional match between the track and any combination of 300+ emotional attributes.
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Define your own brand personality within this framework, enabling you to search for and measure the emotional match between your brand and any music track.
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Test any candidate track for brand and/or campaign fit - in under 2 minutes**.
This unique combination of consumer studies, AI (neural networks) and over 300 machine learning algorithms enables you, for the first time, to consistently execute on a music strategy that both drives campaign effectiveness and builds brand. All with the confidence that the human emotional response you trigger will be exactly as intended.
*In partnership with music psychology faculty of Goldsmiths, University of London
**In partnership with Cyanite, the world leader in AI tagging of music
Trusted by global leaders
