PRESS / BLOG

Webinar: Music in the AI Era

SoundOut feature: Could a Soundtrack Change Rishi Sunak’s Chances of Election Success?

Audio boom: How music could win or lose this year’s general election

SoundOut: How a 1979 disco classic could save Rishi Sunak from electoral disaster

SoundOut on Sky News

Human Creativity Outperforms AI in Commercial Music Composition, Study Finds

Human beats AI in commercial music competition – but only just

Enabling Brand Harmony – Creating and Executing a Music Strategy

Generative AI lift-off for music and brands

Ring in the new: the year of generative AI lift off for music and brands

Nothing's Gonna Stop Morrisons beating John Lewis and M&S in the Christmas advert race to the top

SoundOut Index 2023 featured in Record of the Day magazine

SoundOut Index featured in Mediashotz

2023’s fastest growing sonic brands in the UK

SoundOut featured in Transform magazine

2023’s fastest growing sonic brands in the UK: Playstation, Bella & Duke, JUST EAT and Amazon Prime

Chicken Licken or King Canute – where is generative AI taking the music industry?

The SoundOut Index 2023 – US Edition

Brands are failing to connect with Gen Z through sonic branding

SoundOut in AI Journal

TikTok key to sonic branding with Gen Z

SoundOut in New Digital Age

SoundOut in Performance Marketing World

SoundOut launches new service to instantly match brands to top trending TikTok tracks

New SoundOut service matches brands to trending TikTok tracks

SoundOut launches new TikTok service

SoundOut launches new service to instantly match brands to top trending TikTok tracks

Marketers to enter the ‘real world’ by 2024

SoundOut launches new TikTok service

10 strategies to accelerate the attribution of your sonic brand

How brands can use music in adverts to make people feel good and sell too

Using AI tagging to ensure brands can capitalise on the explicit reactions to music

John Lewis loses out to Aldi, Lidl and TK Maxx in Christmas ad music league table

How can brands use sound and music to better empathise with consumers?

SoundOut in Transform magazine

John Lewis loses out to Aldi, Lidl and TK Maxx in Christmas ad music league table

SoundOut in Marketing Beat

SoundOut in Record of the Day

SoundOut in Music Ally

SoundOut in WARC

SoundOut in A&R Worldwide

SoundOut in International Business Times

SoundOut in Record of the Day

SoundOut in AI Journal

SoundOut in Yahoo!

Recall, reassurance, and buyer confidence – three powerful reasons to have a sonic strategy

SoundOut in Campaign

SoundOut in Marketing & Media

SoundOut in The Drum

SoundOut in Campaign