How brands can use music in adverts to make people feel good and sell too
For our second post of 2023, we caught up with Seb Silas who is developing a computational system to learn how to play melodies by ear
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SoundOut Press & Blog
Jan 12, 2023
Using AI tagging to ensure brands can capitalise on the explicit reactions to music
This post discusses how AI is enabling organisations to unlock the value of their music catalogues.
Sep 23, 2022
Recall, reassurance, and buyer confidence – three powerful reasons to have a sonic strategy
Recall, reassurance, and buyer confidence – three powerful reasons to have a sonic strategy
Jul 27, 2022
Sound provides a massive opportunity for brands to get between someone’s ears!
SoundOut catch up with Jo McCrostie, expert in how brands can use sound to develop a powerful advantage.
Dec 15, 2021
No, no limits, we’ll reach for the sky
Talking to Antoine Sachet – our data science lead – reminded me of the 1993 chart-topping hit No Limits by 2 Unlimited. It features these...
Nov 10, 2021
Like a rubber ball….
Continuing our focus on the special culture at SoundOut, we thought we’d introduce you to the lovely Emily. Like the Bobby Vee song from...
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