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SoundOut Press & Blog

How brands can use music in adverts to make people feel good and sell too

Feb 7, 2023

How brands can use music in adverts to make people feel good and sell too

For our second post of 2023, we caught up with Seb Silas who is developing a computational system to learn how to play melodies by ear

Using AI tagging to ensure brands can capitalise on the explicit reactions to music

Jan 12, 2023

Using AI tagging to ensure brands can capitalise on the explicit reactions to music

This post discusses how AI is enabling organisations to unlock the value of their music catalogues.

Recall, reassurance, and buyer confidence – three powerful reasons to have a sonic strategy

Sep 23, 2022

Recall, reassurance, and buyer confidence – three powerful reasons to have a sonic strategy

Recall, reassurance, and buyer confidence – three powerful reasons to have a sonic strategy

Sound provides a massive opportunity for brands to get between someone’s ears!

Jul 27, 2022

Sound provides a massive opportunity for brands to get between someone’s ears!

SoundOut catch up with Jo McCrostie, expert in how brands can use sound to develop a powerful advantage.

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