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SoundOut Press & Blog
How brands can use music in adverts to make people feel good and sell too
For our second post of 2023, we caught up with Seb Silas who is developing a computational system to learn how to play melodies by ear
Feb 7, 2023
Using AI tagging to ensure brands can capitalise on the explicit reactions to music
This post discusses how AI is enabling organisations to unlock the value of their music catalogues.
Jan 12, 2023
Recall, reassurance, and buyer confidence – three powerful reasons to have a sonic strategy
Recall, reassurance, and buyer confidence – three powerful reasons to have a sonic strategy
Sep 23, 2022
Sound provides a massive opportunity for brands to get between someone’s ears!
SoundOut catch up with Jo McCrostie, expert in how brands can use sound to develop a powerful advantage.
Jul 27, 2022
Why developing consistent brand character is so important
This post is the fifth in a series of interviews with experts in branding and sonic branding. This time we have captured the thoughts of...
Nov 3, 2021
Music, memory and the commercial potential for music and brands
This post is the third in a series of interviews with experts in the sonic branding sector. And we’re delighted that Dave Baker another...
Sep 14, 2021
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