SoundOut Press & Blog

On May 15th MusicTech UK co-hosted a webinar in partnership with SoundOut, Lewis Silken, Cyanite and DLMDD. The session is an...

The world's largest Brand Tracker reveals fastest growing sonic brands

SoundOut, a specialist in sonic branding and marketing testing, is now offering brands and agencies the ability to match any brand to...

The service is complimented by a partnership with Loud Parade, the KPMG award-winning Gen-Z focused music creative and sonic branding agency

SoundOut - New service to instantly match brands to top trending TikTok tracks. cCmplimented by a partnership with Loud Parade

David Courtier-Dutton comments on a number of marketing trends for the year

If you have spent anything between $10k and $1m with the worlds’ top sonic branding specialists to create your sonic identity....

For our second post of 2023, we caught up with Seb Silas who is developing a computational system to learn how to play melodies by ear

This post discusses how AI is enabling organisations to unlock the value of their music catalogues.

Recall, reassurance, and buyer confidence – three powerful reasons to have a sonic strategy

SoundOut coverage in Marketing and Media magazine.

What makes an iconic sonic brand? We look at some of the brands that have been using music for a a couple of millennia...

For the last year we have been collaborating on a major research project with the Music, Mind and Brain Group at Goldsmiths, London...

SoundOut proves the capability to identify the effectiveness potential of a sonic logo BEFORE it is launched

There is an increasing amount of talk about the negative impact of the pandemic on company cultures. So we are very excited about the way...

David Courtier-Dutton looks at the risks and rewards of band/brand partnerships and suggest six points to get your music strategy started

Discover why authenticity should be your primary driver when developing a sonic brand strategy and how bands demonstrate the power of this