SoundOut Press & Blog

SoundOut, the leading sonic branding and testing agency, has revealed that the fastest-growing sonic logos of the last two years

The world's largest Brand Tracker reveals fastest growing sonic brands

The service is complimented by a partnership with Loud Parade, the KPMG award-winning Gen-Z focused music creative and sonic branding agency

SoundOut - New service to instantly match brands to top trending TikTok tracks. cCmplimented by a partnership with Loud Parade

David Courtier-Dutton comments on a number of marketing trends for the year

If you have spent anything between $10k and $1m with the worlds’ top sonic branding specialists to create your sonic identity....

For our second post of 2023, we caught up with Seb Silas who is developing a computational system to learn how to play melodies by ear

SoundOut: Aldi ad music is UK Christmas number one.

"MEASURE THE SUBCONSCIOUS IMPACT OF MUSIC ON YOUR BRAND AND TRANSFORM MARKETING EFFECTIVENESS" Read the full article here.

The use of music to deliver emotional impact in storytelling is well established.

SoundOut and Goldsmiths announce results of year long study into the emotional impact of music on consumers.

What makes an iconic sonic brand? We look at some of the brands that have been using music for a a couple of millennia...

SoundOut proves the capability to identify the effectiveness potential of a sonic logo BEFORE it is launched

The project will create an emotional DNA map of the implicit impact of music against over 200 personality attributes.