Feb 7, 2023How brands can use music in adverts to make people feel good and sell tooFor our second post of 2023, we caught up with Seb Silas who is developing a computational system to learn how to play melodies by ear
Jan 12, 2023Using AI tagging to ensure brands can capitalise on the explicit reactions to musicThis post discusses how AI is enabling organisations to unlock the value of their music catalogues.
Sep 23, 2022Recall, reassurance, and buyer confidence – three powerful reasons to have a sonic strategy Recall, reassurance, and buyer confidence – three powerful reasons to have a sonic strategy