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SoundOut Press & Blog


The SoundOut Index 2023 – US Edition
The world's largest Brand Tracker reveals fastest growing sonic brands
Apr 27, 2023


SoundOut in New Digital Age
SoundOut, a specialist in sonic branding and marketing testing, is now offering brands and agencies the ability to match any brand to...
Mar 14, 2023

SoundOut in Performance Marketing World
Top 5 adtech tools this week: Hawk, SoundOut, Acxiom, HubSpot and un:hurd
Mar 14, 2023


New SoundOut service matches brands to trending TikTok tracks
New service offering brands and agencies the ability to match any brand to trending music on TikTok...
Mar 10, 2023


How brands can use music in adverts to make people feel good and sell too
For our second post of 2023, we caught up with Seb Silas who is developing a computational system to learn how to play melodies by ear
Feb 7, 2023


Using AI tagging to ensure brands can capitalise on the explicit reactions to music
This post discusses how AI is enabling organisations to unlock the value of their music catalogues.
Jan 12, 2023

SoundOut in Marketing & Media
SoundOut coverage in Marketing and Media magazine.
Sep 13, 2022


SoundOut in Campaign
Tunes have been advertising's friend for a long time, but how do brands and agencies harness the power of music in the most effective...
Aug 31, 2022


SoundOut in Brands Journal
"MEASURE THE SUBCONSCIOUS IMPACT OF MUSIC ON YOUR BRAND AND TRANSFORM MARKETING EFFECTIVENESS" Read the full article here.
Aug 30, 2022


SoundOut in Branding Mag
The use of music to deliver emotional impact in storytelling is well established.
Aug 30, 2022


SoundOut in Brands Journal
SoundOut feature in Brands Journal, measuring the subconscious impact of music on your brand.
Aug 9, 2022


Putting the implicit/subconscious impact of music to work for brands and marketers
For the last year we have been collaborating on a major research project with the Music, Mind and Brain Group at Goldsmiths, London...
Mar 23, 2022


How data can inform and enhance your sonic strategy at every step
How data can inform and enhance your sonic strategy at every step, we interview Aifric Lennon from MassiveMusic
Jun 15, 2021


The Top 100 US sonic logos named in the new SoundOut Index
SoundOut Index ranks top sonic brand identities
May 19, 2021


You can check out any time you like...
There is an increasing amount of talk about the negative impact of the pandemic on company cultures. So we are very excited about the way...
Apr 23, 2021


SoundOut and Goldsmiths, University of London to map the subconscious emotional impact of music
The project will create an emotional DNA map of the implicit impact of music against over 200 personality attributes.
Apr 7, 2021
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