SoundOut works closely with academics and commercial clients to perform extensive research in the field of audio branding and sound.
 

One of our most read white papers looks at the results from a 12 month research project between SoundOut and the music psychology department of Goldsmiths, University of London. The project quantified the subconscious impact of music, measuring the correlation to the conscious response, and provides a robust testing framework for brands and marketeers.

The SoundOut Index is a bi-annual flagship report covering 250 sonic brands, analysing responses from over 50,000 consumers on key sonic branding metrics such as appeal, attribution, recall and brand fit. 

 

Follow the links below to access the reports.